Entertainment software is one of the fastest growing industries in the United States. It doubled the real rate of growth for the entire economy. In 2007 alone the industry made $9.5 billion and continues to add jobs to state and local communities. From 2003 to 2006 the industry’s annual growth rate exceeded 17%. The industry’s value was at $3.8 billion in 2006. In California, Ney York, Washington, Texas, and Massachusetts there are over 16000 jobs. I think that with the way the economy is going that the video game industry will still be unaffected and continue to go stronger. It’s cheaper to go buy a video game once that to go out and go to a sport event. Once you’ve paid for a game once you don’t have to pay to play it again. But if you were to go out to the movies its not like you can go tell them you paid for one ticket you can go see all the movies playing at the movie that day.
Over the years several companies have put advertising into games. There’s nothing wrong with it except when the advertising becomes too cluttered and distracting from the actual gameplay, which doesn’t happen much but does happen. Proof that advertising in video games is catching on because there were talks about Barack Obama put and advertisement in a game. The advertising has changed dramatically as well. It used to be static advertising, nothing changed, now though there are advertisements that come during certain times of days, loading screens, or even during certain actions that the main character or other characters may do, such as in splinter cell when the main character grabs a SoBe drink when he becomes thirsty during the gameplay.
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